Micromax joined hands with Bharat Sanchar Nigam Limited (BSNL) to launch Bharat 1 earlier this month. The company now brings the cheapest 4G smartphone in India, as claimed by the company itself called the Bharat 2 Ultra at an effective price of Rs 999. The 4G smartphone will be available in India starting Nov first week.
As per the company’s offer, one will have to buy the smartphone at Rs 2,899 and will have to recharge their new or existing Vodafone numbers with a minimum denomination of Rs 150 every month for three years.
The buyer will get a cashback of Rs 900 at the end of 18 months and a cash back or Rs 1,000 after the next 18 months in Vodafone “M-Pesa” wallet, thereby making the effective price of the handset Rs 999.
“This partnership with Vodafone will bring in the next phase of smartphone adoption by helping consumers to upgrade from feature phones to smartphones,” said Rahul Sharma, co-founder, Micromax, in a statement.
Micromax Bharat 2 Ultra specifications
Micromax says that the Bharat series of phones have seen impressive adoption in the Indian market. The company claims that the Bharat phones have been adopted by 2 million users.
Coming to the specifications of Bharat-2 Ultra, it features a 4-inch WVGA display and is powered by quad-core Spreadtrum SC9832 processor clocked at 1.3GHz coupled with 512MB RAM. There’s 4GB of storage. On the camera front, the handset sports a 2-megapixel rear camera and a 0.3-megapixel front camera. The device comes with camera modes like scene detection, frame mode, and burst shots. The handset runs on Android 6.0 Marshmallow and packs a 1300mAh battery.
Rahul Sharma, Co-founder, Micromax, “This partnership with Vodafone will help bring in the next phase of smartphone adoption by hand-holding consumers to upgrade them from feature phones to smartphones. We believe that greater device affordability and low cost data packs will drive increased smartphone adoption, as there is still a huge gap.”